Current:Home > ContactTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -AssetTrainer
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-12 07:52:44
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (88)
Related
- Global Warming Set the Stage for Los Angeles Fires
- Selena Gomez and Benny Blanco Embrace in New Photo Amid Blossoming Romance
- XFL-USFL merger complete with launch of new United Football League
- College Football Playoff semifinals could set betting records
- 'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
- Jerry Jones, Jimmy Johnson finally get it right in setting beef aside for Cowboys' celebration
- Maurice Hines, tap-dancing icon and 'The Cotton Club' star, dies at 80
- Most funding for endangered species only benefits a few creatures. Thousands of others are left in limbo
- Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
- On her 18th birthday, North Carolina woman won $250,000 on her first ever scratch-off
Ranking
- Military service academies see drop in reported sexual assaults after alarming surge
- Sam Howell starting at QB days after benching by Commanders; Jacoby Brissett inactive
- Kyler Murray throws 3 TD passes as Cardinals rally past Eagles, disrupt Philly’s playoff path
- Off-duty sergeant fatally shot at North Carolina gas station while trying to intervene during a crime, police say
- Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
- Our 2024 pop culture resolutions
- A man is arrested in Arkansas in connection with the death of a co-worker in Maine
- Selena Gomez and Benny Blanco Embrace in New Photo Amid Blossoming Romance
Recommendation
Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
Nick Saban knew what these Alabama players needed most this year: His belief in them
Paula Abdul accuses former American Idol executive producer Nigel Lythgoe of sexual assault in new lawsuit
Chief Justice Roberts casts a wary eye on artificial intelligence in the courts
EU countries double down on a halt to Syrian asylum claims but will not yet send people back
After landmark legislation, Indiana Republican leadership call for short, ‘fine-tuning’ session
2023 NFL MVP odds tracker: Lamar Jackson is huge favorite heading into final week
Colorado mother suspected of killing her 2 children and wounding a third arrested in United Kingdom