Current:Home > reviewsThe happiest country in the world wants to fly you in for a free masterclass -AssetTrainer
The happiest country in the world wants to fly you in for a free masterclass
View
Date:2025-04-18 09:58:42
Finland, which has held the title of happiest country for six years running, is now looking to teach the rest of the world a thing or two.
The Nordic country is hosting a four-day happiness masterclass in June, and its tourism board says 10 lucky applicants will get to go for free. Others will be able to study (and hopefully cheer) up virtually when it later becomes available online.
"A question we often get is: 'How are you so happy?'" Heli Jimenez, senior director of international marketing at Business Finland, said in a statement. "We believe Finnish happiness stems from a close relationship with nature and our down-to-earth lifestyle: it's not some mystical state, but a skill that can be learned and shared."
Finland is marketing itself as uniquely positioned to take on the challenge, having just clinched the top spot in the World Happiness Report yet again (the U.S., in contrast, is ranked 15th).
Happiness and well-being can be measured in many ways, including through people's own reported satisfaction with their lives, as researchers note. The World Happiness Report focuses on six factors to help explain it: social support, income, health, freedom, generosity and absence of corruption.
Finnish tourism authorities have a few ideas for why people there are consistently so content, including low levels of crime and corruption, efficient public services and access to nature.
Now they want to "help people find and master that Finnish state of mind" — saunas and pine forests included.
"We've chosen the best coaches, one of the most breath-taking resorts in Finland, and a time in the early summer amid the beautiful Finnish nature for our masterclass," Jimenez says. "We feel it's a really unique opportunity to discover something wonderful and valuable: anyone curious should definitely apply."
What the class entails
The happiness crash course will be divided up into four main themes — food and well-being, health and balance, design, and nature and lifestyle — and taught by four coaches who are experts in various fields. Officials say a more detailed program is on the way.
It's slated to run from June 12-15, with participants arriving the day before and departing the day after.
They'll stay at the Kuru Resort, a luxury resort in the Finnish Lakeland region that organizers describe as "surrounded by fragrant pine forests and breath-taking views."
Each participant will get their own villa with panoramic windows, as well as a private sauna and spa.
Because the program emphasizes good sleep and a digital detox, organizers say, the villas have no TVs (though in-room WiFi will be available) and even the bedding has been approved by sleep specialists.
"Every minute detail [at] the resort is designed to help you wind down and relax — fragrances, sounds and materials included," they add.
Participants' travel and accommodation expenses will be covered. But they have to hold up their end of the deal: They'll be filmed throughout their visit, with that material to be used in Visit Finland's communications and advertising.
How to apply
Officials say anyone over the age of 18 can apply for the masterclass, either individually or with a friend, relative or partner.
They're looking for people who speak English, aren't representing brands or companies and are comfortable being filmed.
"We are looking for outgoing people who are interested in comprehensive wellbeing and Finnish nature," they say. "You don't have to be a self-help enthusiast or have survival skills in Finnish nature. All we want is an open mind."
To apply, people must fill out an online form and complete a social media challenge on either Instagram or TikTok.
The challenge: Create content, preferably a video, showing "what things make you believe you may be secretly a Finn," and explaining why you want to take the masterclass.
"Are you the type of person who would much rather go to a forest than to a party? One who feels absolute desperation when running out of coffee? Prefers washing up in a lake rather than in the shower? That's just your inner Finn," Visit Finland said in an Instagram post announcing the challenge.
Applications will close on April 2, and winners will be publicly announced — on social media, of course — a month later.
veryGood! (1)
Related
- Who's hosting 'Saturday Night Live' tonight? Musical guest, how to watch Dec. 14 episode
- Kentucky Senate passes a bill to have more teens tried as adults for gun-related felony charges
- South Carolina deputies called 911 to report 'bodies' in 4 towns. They're charged with a hoax
- Travis Kelce says he shouldn’t have bumped Chiefs coach Andy Reid during the Super Bowl
- Small twin
- Soccer star Megan Rapinoe criticized those who celebrated her career-ending injury
- Photos: SpaceX launches USSF-124 classified mission from Cape Canaveral, Odysseus to follow
- Jessica from 'Love is Blind' Season 6 dishes on her explosive last date with Jimmy
- Highlights from Trump’s interview with Time magazine
- National Archives closes to public after activists dump red powder on case holding Constitution
Ranking
- Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
- Q&A: To Save The Planet, Traditional Indigenous Knowledge Is Indispensable
- Engagements are set to rise in 2024, experts say. Here's what's driving people to tie the knot.
- Man arrested in Canada after bodies of 3 children found burned in car, 2 women found dead in different locations
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Palestinians living in US will be shielded from deportation, the White House says
- Our Place Flash Deal: Save $100 on the Internet-Famous Always Pans 2.0
- Stock market today: Asian shares track Wall Street’s rebound
Recommendation
Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
'A selfless, steady leader:' Pacers Herb Simon is longest team owner in NBA history
Casino and lottery proposal swiftly advances in the Alabama Legislature
Deliberations start again in murder trial of former Ohio deputy after juror dismissed
Person accused of accosting Rep. Nancy Mace at Capitol pleads not guilty to assault charge
From Sheryl Crow to Beyoncé: Here's what to know about the country music albums coming in 2024
This is who we are. Kansas City Chiefs parade was about joy, then America intervened.
California mansion sits on edge of a cliff after after Dana Point landslide: See photos