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Why the price of Coke didn't change for 70 years (classic)
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Date：2025-04-15 04:10:32
This episode originally ran in 2012.
Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of coke cost just a nickel.
On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple of lawyers out of his office.
This episode was hosted by David Kestenbaum. Alex Goldmark is Planet Money's executive producer.
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Music: "I'd Like To Buy The World A Coke" by New Seekers and "Always Coca-Cola" by Joey Diggs
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